Shaped is a stylized, practical packaging that keeps the product fresh thanks to its geometry. Winner of the10th place in the packaging contest of the company Herta. The contest was hosted in Jovoto's site.
Shaped is a stylized, practical packing that keeps the product fresh thanks to its geometry. This is possible as, when the packing is closed, it pushes out the oxygen inside it keeping the product isolated from the environment. Besides, there is a thin plastic sheet between each pair of slices of ham that prevents the user’s contact with the slices that won’t be removed.
Shaped works
thanks to its closing mechanism that has only one joint -placed in the back- between the top and lower parts. This mechanism allows the air to flow to the holes placed in the lower casing. Then, the packing is sealed by the protruding part of the top casing.
To push out as much oxygen as possible, both casings fit perfectly. This way, when the packing is full, the top casing fits the slices thanks to the material’s ability to lose its original shape, and the rigidity provided by its geometry.
The top casing’s rigidity is increased when closing thanks to the packing’s geometry. The curvature reduces the lever forces and keeps the oxygen from getting back in. It also gives the slices of ham an appetizing, attractive appearance and makes easier the extraction of the slices.
The packing is made up of three components:
Top: thermoformed transparent plastic, with a medium caliber that allows both rigidity and flexibility.
Lower: thermoformed dark plastic, with a medium caliber.
Sticker: it has the product’s graphic design.
Thanks to its particular geometry, Shaped stands out in the sales point, allows an easy opening and closing, improves the graphic design’s visibility and gives the product an unique character and a top-quality appearance as it keeps the ham fresh.
See here other images of the packing
