Crea

Introductory video of the Crea project of Haceb company, in which some universities participate in a creative process of product design.

Scketch 1

The whole video, including the sound
edition, was made in Blender 2.55.


The work consisted on the creation of a new logo and an animation to motivate the students, using the new style of the company and project.

Scketch 2

The video is based on the design process starting in the sketch, passing through the modeling and prototyping, to finish with a product which is the main object that shows all the process.

For this reason, the letter “C” is the product, because it is the first and only thing with which the users interact. In this way, when reading the word “Crea”, you go from the product (letter “C”) to the sketch (letter “a”).








The main audio track is from the sountrack of the movie Eternal Sunshine Of A Spotless Mind (Dive In by Jon Brion)